Challenge

The company Psycho Bunny approached M5 to boost its brand visibility.
After a failed expansion attempt in New York, the business returned to Quebec with a clear goal to make its brand known and highlight its flagship product: the Psycho Bunny polo shirt.

Strategy & Solution

M5 and its team implemented a comprehensive strategy including:

• Signing an official partnership with Tennis Canada.
  
  

• Setting up an activation booth at Toronto and Montreal tournaments to create a direct sales point and immersive experience.
  
  

• Supplying uniforms for all tournament employees.
  
  

• Distributing polo shirts to players on the ATP and WTA circuits.
  
  

• Deploying a major digital campaign targeting the fashion world, influencers, and active communities (tennis, yoga, lifestyle).

Within three weeks, everyone was talking about the brand and wanted to connect with it:
business world, athletes, influencers, sports communities.

This momentum enabled Psycho Bunny to:

• Open three stores in Montreal, 1 in Toronto, 1 in Vancouver.
  
  

• Sign new distribution agreements.
  
  

• Triple its revenue in one year.